Kate Moss still reigns SUPREME!!!!

Again??! *nods head* .You cannot miss the clever tactics that Supreme have instigated.

Over night the streets of London, Paris and New York have transformed.

There is some seeeerious hype (especially on twitter); by teasing our eyes (Soho - that is for all the London peeps!) with the campaign picture plastered repetitively of the heroin chic, world famous super model Kate Moss. The photo is of her wearing a standard supreme box logo top and her own leopard print jacket, holding a unnecessary fag =/ mehh!


Supreme London is closed, waiting for the spring summer collection for 2012 to drop. It will re-open on Thursday 23rd Feb this gives Supreme fans a lot of time to figure out their plan of action in the hopes of being successful enough to cop 1 of the very limited campaign tees, so be prepared for the enormous queue

One cannot forget her previous collaboration with Supreme. The t-shirt is still sought after and extremely rare, helping eager eBay sellers make HUGE profit:


Supreme have also had collabs with Kermit the frog, Mike Tyson and Ghost Face.

It's a brave move for Supreme to collab again with Kate Moss. One hopes that the hype lives up to the finished product.

Peace, love and work it!
Abi - xo